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Creative minds need clear inputs
Your clients don't know what they don't know. I used to put all my energy and focus into making better proposals, but that assumed that we had a good brief to begin with.
Liam Veitch
June 26, 2025
Clients don’t write good briefs.
We know that. But the usual fix – giving them better forms – barely helps.
At Freelancelift I shared guides, templates and proposal frameworks designed to help freelancers pitch better, position stronger, and win more work.
But that all assumed one thing:
That the client knew how to articulate what they wanted.
They often don’t.
They skip fields. They second-guess their own answers.
They describe what they think they need, not what will actually work.
So we follow up. We hop on calls. We piece it together.
At Tone Agency (which turns 15 next August), we’ve seen it all.
We used Google Docs for briefing (2011–2018). Then Typeform (2018–2025).
Both had limits. Both still made the client do all the heavy lifting.
Now we’re in the AI era.
And every client has a chatbot in their pocket.
Sounds helpful, but it's risky. Lazy clients now paste “write me a creative brief” into ChatGPT... and send you something hollow. Words they didn’t write. Ideas they don’t fully understand.
No connection. No context.
Vanilla AI doesn’t know them.
It doesn’t know you.
It doesn’t know the nuance of past projects, brand tone, what’s worked (or flopped) before.
Only now is AI capable of actually learning from all of that.
So I built something that does.
Introducing Megabrief
A GPT-style interface, branded to you, trained on your clients, that turns natural chat into a structured, ready-to-work creative brief.
No more back-and-forth. No more blank slates. No more guessing what they meant.
Clients just talk.
Megabrief listens, suggests, expands and shapes their thoughts into actual direction – using everything it knows from past jobs, brand docs, and message threads.
Conversations in. Creative briefs out.
I made a quick demo below for how to train the agent on your clients and simulate how clients would use it:
Built for solo creatives and small agency teams.
It’s part of a new venture we’re calling Tools for Tiny Agencies – tools and templates made for those of us doing big things with small teams.
We’re in free beta now, and I’d love to have you be one of the first to try it:
